This month, I had the pleasure of presenting at the Mumbrella360 conference in Sydney, connecting with the marketing and advertising community. The message was clear: sustainability is no longer a nice-to-have. It is the future of smart, credible, and profitable marketing. When companies embed sustainability in their strategy, they gain three major advantages: they future-proofContinue reading "Sustainability in Marketing: from Mumbrella360"

Every marketer in the world is hands-on with data every day.  At any moment, a marketing leader can present today’s new pipeline, the quarterly projections, and gaps at the minutest level.  Every dollar in the marketing budget has a list of KPIs reported with data, that drives the next decision.  Marketers know intimately, that whatContinue reading "Case Study: Start & End with Data"

Sustainability is an enormous, often overwhelming topic.  Today’s conversation is growing in both breadth and depth.  No longer is it limited to the traditional areas, Race to Zero (emissions) and 1.5 degrees (of the planet); additional environmental topics, such as Biodiversity, Circularity, Nature and Adaptation, are becoming mainstream.  This is before adding the Social andContinue reading "Empowering Marketers in Sustainability"

This is a big statement so let’s break it down. The first term, systemic, is often first associated with health or nature.  For instance, in nature, eco-systems are interconnected species, habitats, and environmental processes.  Relationships across the entire system are interconnected and interdependent.  Where the health of one element, for instance, water, influences the well-beingContinue reading "Systemic Sustainability is Business’ Superpower"

As humans and event managers, marketers’ reality is that we create a carbon footprint.  However, we also have the power to make a difference!  Check out our previous blog, “Launching Eco-friendly Events” about stating intentions, determining measurable goals, and communicating the project.  Now, here are 10 areas to consider for your next event in orderContinue reading "Event Planning: The Sustainability Checklist"

Creating more sustainable events starts with you. YOU can make a difference. Why? Because it is relevant, it matters and your attendees care. You’re the leader. But how to get started?  First, commit yourself.  Put that stake in the ground to lead this change. Sounds easy to just state an intention, but then what?  It’sContinue reading "Creating a More Eco-Friendly Event"

The more sustainability gains traction, the more acronyms are added.  But don’t let this alphabet soup paralyze you before tackling the world of sustainability yourself.  Here are the top 10 most common acronyms to keep you in the conversation.  We’re in this together and fellow change-makers will surely help you along the way. SDG SustainableContinue reading "Alphabet Soup: Discovering Sustainability’s Top 10 Acronyms"