I have a story to share of an inspirational woman named Yun Pratiwi from remote Kalimantan.  A tech challenge lost the recording my interview.  But the details of our conversation and the passion in her voice, are as vivid to me as if she were sitting next to me right now.  Here is her story. YunContinue reading "If Yun Can Do It…"

Q&A Insights with Leslie Beckman, after attending COP26 in Glasgow After a whirlwind week in the UK, I sat down with Leslie Beckman to summarize her insights after attending COP26 Glasgow Climate Conference and B2B Worldfest Marketing Conference in London to ascertain sustainability specifically in Business-to-Business (B2B) Marketing. COP26 is drawing to a close... WhatContinue reading "Sustainability in B2B Marketing"

Founder, Leslie Beckman, was recently asked to speak at The Drum B2B WorldFest in London last week. Hosted by Stein IAS's Tom Stein, the event partnered with LinkedIn, the Wall Street Journal, Barron’s Group to “shine a light where it deserves to be shined,” as Tom put it. More specifically, it served as an opportunityContinue reading "The Drum’s B2B WorldFest"

A pedestrian's view. Overwhelmed, anxious, apathetic and optimistic.  These are the emotions that engulfed me during the 3-days I spent at COP26 in Glasgow as a relative bystander with a coveted ticket to the ‘blue zone.’ Oh my gosh, I can’t believe I am here. This is HUGE! How do I take it all in? Continue reading "“What was COP26 like?”"

Last week, I spent a magical morning with Chef and Bali Asli Founder Penny Williams.  First, we met the neighboring farmers tending their crops, then tasted and understood each individual ingredient (straight from these fields) and finally perfected mortal & pestle techniques to manually grind them into mouth-watering sambals. I was completely inspired by ​a full-circle of sustainabilityContinue reading "Eco-Marketing Through Experience"

70% of marketing professionals report that this year’s disruptions will have a lasting impact on their normal marketing efforts in the long term.1 Across the entire year, we’ve been thrown into a unique situation where most of our prospects are unexpectedly in their home and our marketing teams are working from home. This has caused some drastic changesContinue reading "2020 Eco-Marketing Changes That Will Last"

By: Allison Daniels Think Fashion Week and images of a dimly lit, crowded room with flashing iPhones in the hands of A-list celebrities taking pride in their front row seats is generally what comes to mind. However, this year things are different.  And the 2.5 trillion-dollar fashion industry has had to adapt, paving the way forContinue reading "Fashion Stripping Down This Year"