Let’s look at the world of examples together.
A dynamic resource of everyone’s input of the best examples of eco-marketing in the world today.
Eco-Marketing Examples: Home
Method Untied States “Detox Your Home”
Source: https://www.adsoftheworld.com/media/print/method_detox_your_home_2
Elle and Cosmopolitan‘s “Comfort Swap Shop”
Source: https://www.cosmopolitan.com/uk/fashion/style/a28335882/comfort-swap-shop-cosmopolitan-elle/
IKEA’s “Bag the Plastic Bag”
Source: https://www.trendhunter.com/trends/earth-day-2009-ikea-canada-plastic-bags
Eco-Marketing Examples: Food and Beverage
Organic Valley as “The Food Company Crazy Enough to Change Everything”
Carlsberg 0% Waste
Introducing packaging without packaging. Similarly, Corona launched Corona Plastic Free Challenge, providing $100k funds to start-ups working on solutions to the world’s plastic pollution problem.
Exchange Solar for Beer, Victoria Bitter Beer (Australia)
In 2019 VB announced its beer would be brewed with 100% offset solar electricity. “the next time the sun is making you hot, just remember it’ll also be making you a cold one.” In 2021, they extended solar involvement to their customer base with this TV commercial.
Chipotle’s “Can a Burrito Change the World?”
Chipotle is shedding light on how greater awareness of where food comes from and how it is grown can not only help everyone, but also begin to reverse an agricultural industry crisis.
Source: https://youtu.be/BkXHqihY4RE
Brita’s #NoFilterNoFuture
An influencer campaign on social media spurring the stop of ocean plastic pollution… by pictorially showing the impact.
McDonald’s for South and Central American Rainforest Alliance
Source: https://www.adsoftheworld.com/media/outdoor/mcdonalds_coffee
Coca-Cola’s “PlantBottle”
Eco-Marketing Examples: Sustainability
Conservation International’s “Julia Roberts is Mother Nature”
Source: https://www.conservation.org/nature-is-speaking/julia-roberts-is-mother-nature
Deutsche Umwelthlife’s “Forever Lasting Moments”
Source: https://www.adsoftheworld.com/media/outdoor/deutsche_umwelthilfe_forever_lasting_moments
UNEP and WCCB’s “Forced Migration”
Source: https://www.adsoftheworld.com/media/outdoor/unep_wccb_forced_migration
HSBC’s “When you realize, it might be too late.”
Source: https://www.adsoftheworld.com/media/print/hsbc_turtle
Eco-Marketing Examples: Apparel
O’Neill’s “Blue Capsule Ocean Mission collection”
Source: https://www.oneill.com/eu/en/shop/inspiration/featured/oneill-blue
Patagonia’s “Buy Less, Demand More” Black Friday campaign
Ever since its Don’t Buy This Jacket campaign in 2011, Patagonia has been subverting the Black Friday and Cyber Monday annual sales events and using them as an opportunity to draw attention to the environmental impact of the fashion industry and to promote more conscious buying habits.
Source: https://youtu.be/UAZ8Ts9CC6Ihttps://youtu.be/UAZ8Ts9CC6I
Elle Canada 2020: Let’s Talk Climate Change
Source: https://www.ellecanada.com/culture/society/elle-canada-april-2020-issue-lets-talk-climate-change
Lacoste Endangered Species Limited Edition Polo Shirt
Lacoste has taken a stand to help preserve endangered species by replacing its iconic crocodile logo with ten threatened animals.
Timberland’s “Nature Needs Heroes”
The Body Shop’s “Enrich not Exploit”
Eco-Marketing Examples: Automotive
Volvo‘s “The Ultimate Safety Test”
Volvo created a “pun intended” to demonstrate how their deep commitment to safety extends even to the macro level of the safety of our planet, thus changing to all-electric.
Source: https://www.thedrum.com/creative-works/project/grey-volvo-ultimate-safety-test
Kia’s “Niro Embark” with Melissa McCarthy