We wanted to be more sustainable in our professional lives, just like we were evolving in our personal life. But how?
In looking for resources, there was a gap between light, repetitive articles and heavy college textbooks. Where there is a gap, there is opportunity. So, Sisloff International created The Eco-Marketing Project to provide a directional to all marketers in their quest to be more green.
A new direction.
Founder
Leslie (Sisloff) Beckman celebrates 25 years of marketing experience leading results-driven initiatives with industries ranging from cybersecurity, healthcare, export, non-profit, education, consumer retail and currently data analytics. She has lived and worked in multiple US locations, Australia, Singapore, China and Indonesia. This diversity in professional and geographical experience provides inspirational idea-generation to her work. She has been awarded by World Marketing Congress, CMO Asia & Marketing Singapore, a featured speaker at the IAA World Congress, CMO Asia Summit and World B2B Marketing Chief Congress, attended multiple COP events, and is quoted in regular publications. Leslie holds 2 Master degrees, GRI’s sustainability reporting certification and a black belt in Lean Six Sigma. She lives a life dedicated to sustainability, philanthropy and family while continuing to travel vigorously to feed her insatiable curiosity of anthropology and adventure.
2024 was a year focused on Consultation, Advocacy and Education with keynote presentations, workshop and event moderation at global and regional events across in Southeast Asia.
- Aloyle during COP28, UAE (December): Regeneration Workshop
- Scale Climate Action, Indonesia: Food & Nature Systems (Sept’23) and Climate & Social Impact Investment (Oct’23)
- IAA World Congress, Malaysia (March): Systemic Sustainability: The B2B Superpower.
- Spikes Asia 2024, Singapore (March): Sustainability in Marketing: Accelerating Change for Creative Impact
- SPAN, Singapore (May): Profitability Opportunities in Sustainability Reports
- Global Sustainability Conference: Race to NetZero, Malaysia (June): Driving Sustainable Initiatives: Actions in Motion
- Sustain Xchange 2024, Malaysia (June): Empowering Sustainability: Practical Steps for Meaningful Impact
- AKFI Actionable ESG Talk podcast (September): From Marketing to Sustainability: A Leader’s Journey with Leslie Beckman (Parts 1 & 2)
- DigiMarcon SE Asia, Singapore (September): The Power of Integration for Award-Winning Campaigns
- DigiBrancon SE Asia, Kuala Lumpur (October): Sustainability & Ethical Branding in the Digital Age
- PMI Webinar, Singapore (January): Creating Positive Impacts on People, Planet & Profit: Embedding Sustainability in your Project Plan
Leslie is an extremely accomplished leader. Excellent attention to detail that ensures the job gets done without sacrificing the ability to create and develop strategy. Her Lean Six Sigma training adds depth to the analysis of why things work, and why they don’t – and provides the ability to focus on the highest return action. Leslie’s knowledge across the Marketing disciplines coupled with Channel and Business experience ensures there is a strong contribution to any management team she is a part of. Leslie backs this up with strong people and people leadership skills and the capability to build and retain a talented team.
RICK SEETO, VP & GM APJ
Previous Activity
Battling the “blah, blah, blah” to make B2B sustainability real
“It’s not what you say, it’s what you do.” Combat blah, blah, blah with authenticity, action and accountability.
B2B World Fest 2021
These days, sustainability is a verifiable buzzword. Although it’s fun to talk about, many goals pertaining to sustainability are “easier said than done,” as the adage goes. Take a look at the discussion with founder of The Drum, Gordon Young and our very own, Leslie Beckman, for a peek into how to make those decisions turn into real action.
COP26 Glasgow
A unique perspective to COP26 as a relative bystander with a coveted ticket to the ‘blue zone.’ Read this blog post for more!
Blog Post Modern Baselines
Tom Stein is the Chairman and Chief Client Officer of Stein IAS, the Post-Modern B2B Marketing Agency. In a 3 part series, Leslie and Tom discuss the role B2B marketers can play as primary drivers in the global sustainability agenda.
The Eco-Marketing Project launches in February 2020 on Singapore’s MoneyFM
This segment starts with why marketing is important to all-sized businesses to consider and also for every human to communicate effectively …and evolves to why everybody should be thinking about eco-marketing now!
Launch Partner
Allison Daniels is a graduate of the University of North Carolina at Chapel Hill with a bachelor’s degree in International Relations and French. She worked as an English teacher in France and has acquired passport stamps across Central America, Europe and Africa as she thoroughly enjoys building upon her foreign language skills, seeing new places and working with people from different cultures and backgrounds.
