A directional guide for marketers wanting to be more green.
The Eco-Marketing Project
We define Eco-marketing as:
- marketing a sustainability-focused company
- marketing an environmentally-focused product
- marketing to an eco-conscious consumer
And of course, marketing in an eco-friendly way.
This project provides direction to marketers at all stages of the eco-journey. Sharing insights & ideas so our daily micro-decisions create an impact, not only to our campaign, but to our planet.
Get involved!
- Check out our Resources page for new ideas.
- Submit your insights in our Survey.
- Draw on our specialists’ input in our Podcast.
- Join the conversation with our LinkedIn group.
The Eco-Marketing Podcast
Rockin’ personalities from both marketing & sustainability discuss today’s big questions. Warning: Not for the passive, prepare to activate!
Eco-Marketer Survey
Share 5 minutes of your time and in return we’ll publish the compilation report of the survey’s insights into how changemakers worldwide are making decisions to make marketing just a little more eco-friendly every day.
Eco-Everybody Results
Get started with eco-friendly marketing in a credible way. Check out our report:
What’s your eco-marketing persona?
Coming soon…
Eco-Events Guide
Leveraging data and sustainable decisions (click each below)
Sustainable Events: Comprehensive Guide Guidelines for Venues
Guidelines for Venues
Guidelines for Event Planners
Guidelines for Sponsors
Guidelines for Tracking Data
Guidelines for Attendees
Free Greener Events Tracking App
Sustainable events that make a real impact? You bet! Developed using insights from multiple carbon calculators and tested across 50+ events in 20+ countries, these guidelines were even reviewed with the UN Secretariat. Eco-friendly events aren’t just possible—they’re proven to work!
Let’s look at the world of examples together.
A dynamic resource of everyone’s input of eco-marketing in the world today.
New ideas?